The Death of MySpace: Social Media Evolution or Extinction?

In 2006 almost everyone I knew had a MySpace page. We would spend hours designing our page layouts and finding new quizzes to post to our sites. If you went up to an 11-year-old today and asked them about MySpace now they would probably only recognize it as a social media site for bands and music.


That is the evolution of social media. I have seen this personally happen with Facebook. When was the last time you wrote on someone’s wall if it wasn’t their birthday and you weren’t posting a funny Buzzfeed? Probably not recently. I mostly see pictures from Instagram, videos from YouTube and personal photo albums on my Facebook newsfeed when it used to be all wall posts.


We don’t use Facebook like we did in 2008 and it goes the same for Twitter and any other social media site. The public uses them for a purpose and most of the time that purpose changes over time.


I guess the key in a social media site not becoming obsolete is that they have to have the pulse of their users. If they hear their site has become boring they need to change it up as soon as possible or the site is going to go the way of the dinosaurs. Remember Zynga?

So, in 50 years we will probably be talking about how cool Twitter was back in the day, but there will probably have been 50 new social media sites that have come and gone by then.



Top 5 Things I Learned About Blogging

Over the semester I have been keeping this blog, I have learned a few things that I want to share about the “blogosphere”.

1) You can blog about anything


There is a blog out there about every single topic on the planet. People have varied interests and that means a wealth of content on the web. But, this is often a double edged sword. When you come across a blog written as a diary entry, it doesn’t usually offer the reader any important information. Make sure your blog is offering your readers a main take away from your posts.

2) Spell Check, Spell Check, Spell Check


There is nothing worse than hitting the post button on your newest blog and coming back later to see a glaring spelling or grammar error. I am an offender of this but it can be prevented! All it takes is a quick read through before you post. Simple.

3) Embedding Videos and Links

This is a sure sign of a professional when links are embedding behind words and videos appear in the blog instead of just the http:// link. It makes the blog look cleaner and it is easier for your readers to access your external content.

4) Pictures


My friends and I (I am the one on the far left)

Sharing personal pictures lets your read get to know you. Putting personal pictures out might make some people nervous, but if you use your own pictures there will be no risk of copyright infringement. Original content is the best for drawing readers to your blog.

5) Make your blog original

Even though you might be blogging about a topic that someone else has already written about, you should always try and offer a unique take on the subject. Add a personal story to illustrate your point or offer some insight from your own experience. Make the story yours!

I hope you liked my tips that I’ve learned from blogging, but I’m always interested in your comments. If you have a take away that you think is important, please share! And as always feel free to tweet at me @Amelia_Power



Who’s Your Daddy?

Today I was watching a movie with a couple of my friends and we were talking about one of life’s many unanswered questions. How do they cast newborn babies in movies? Seriously, who just had a baby and is like ‘sure you can have my baby for your movie here ya go!’… Probably not.


It is a weird question to ask, but when you are watching a movie that deals with pregnancy the casting of the newborn baby is an issue. Sometimes the baby is way too big to have just been born, or is extremely clean. I mean, come on we have all seen those health films that show the birth scene. We know what a newborn looks like.

I would definitely hate to have that casting director’s job. I mean maybe the parents are trying to get their kids into acting, but that is the extreme of starting them young.


I feel like this question is kind of like the age old question where do socks go (don’t even get me started on this). If any of you readers know anything about the casting of babies, leave a comment. I really would like to know the logic behind it.



Winter to Spring: Social Media Moves Outside

Since the temperature has sky rocketed the last couple of days here in Ohio, I have noticed that social media has blown up with pictures of people on porches, sun bathing on campus and a general decreased attendance of class.

At The Ohio State University we have what we call Oval Beach.


It’s a big green space on campus where, when the weather is warm enough, you can find a significant part of the student body with dogs, Frisbees and iPod docks catching some sun in between classes.


Picture from my Twitter feed today.

Now, I don’t know about most people, but when I see my friends having fun while I am stuck in class, it is torture. I don’t want to encourage skipping class, but social media makes it really hard to focus.

So, is social media just a big venue to boast about how much fun you’re having? Admit it, everyone has that one friend who is a super downer on Twitter and is always positing negative tweets. It’s probably really annoying. Has social media turned us into an entertainment oriented society or part of a bigger problem?

Share your thoughts with me! Do you have a story about a reaction to that negative friend? I’d love to hear any input you have about social media being a “fun people only” zone. Leave a comment below or tweet at me @Amelia_Power


Pinterest: The New Business Platform

Hello! Recently, I have been working on a client audit for a class I am in. For those of you who don’t know, a client audit is when a PR group goes in and evaluates the social media, internal communication and website of a company and makes recommendations for things that could be improved to grow the business. My group chose the business The Amazing Giants which is a local circus performance company. They are a very cool group that will do all sorts of events and put on a really entertaining performance.


Anyway, I was put in charge of developing a Pinterest for the company. I have been on Pinterest now for about 2 years. Throwback: when I first got my Pinterest account you had to be invited by a friend. I just assumed that I would be developing a similar personal Pinterest for the owner of the company to pin images and links to the website. Little did I know that Pinterest has a whole tutorial of how to do Pinterest right as a business.

This should not have surprised me, since Pinterest has gotten very big since I first joined the site and there are multiple businesses who have a presence on Pinterest, but I really was shocked at how comprehensive the tutorial is. The tutorial takes a business owner through the steps of setting up the account, learning to pin like a pro, sharing success stories of other businesses on Pinterest and finally a video tutorial of how to use Pinterest Web Analytics.

It makes sense that there are so many tools to track online content, but it still kind of blows my mind. Maybe I am starting to show my age? I just feel like it is very overwhelming to try and be on so many social media platforms as a small business. Twitter, Facebook, personal website, Tumblr, Pinterest, YouTube…it can be way too much for a one man PR team.

This is why it is important, if you are ever advising a small business on their PR, to always keep the client’s needs in mind. Maybe being on Tumblr really won’t help their business that much. You always have to make sure that the social media will be manageable for the client.

Do you have any stories about being overwhelmed with social media? I’d love to hear how you deal with the problem of clutter online! Leave a comment or you can tweet at me @Amelia_Power



Lilly Pulizter; Dead on Twitter

Hi all!

I have been remiss in my posting as of late, but something happened to me today that shocked me into posting. A beloved designer of mine, Lilly Pulitzer, has died. I love her brand and was very sadden to hear the vision behind those colorful prints was gone.


But, what shocked me the most was that I found out about this death on Twitter. Now, I have found out about significant breaking news on Twitter before. This, however, was one of the first deaths I have experienced through social media.

There is always a little bit of doubt when you first find out that someone you “know” has died from Twitter. I say “know” in quotations marks because I didn’t really know Lilly Pulitzer the person. But, you can never really be sure when you hear someone has died on social media because there is no credible source. Usually, it is someone in your news feed and then you have to get the news confirmed from a credible handle like @cnnbrk or @CNBC. So, until it is confirmed, you are in this weird limbo where you also want to tell people about it but you aren’t sure it is true. It’s not until an official tweet comes from @AP, the Associated Press, that you can know the truth.

I’m not sure if this happens with other sorts of breaking news, but I have just become very wary of what I read in my news feed.

Does this make Twitter less credible? Have you has similar experiences? As always I would love to hear your questions or comments and feel free to tweet at me @Amelia_Power


RIP Lilly Pulitzer


The Science of Language

I like to think that I am a student of language and my specialty is English. I mean this in the way that if I was a native Spanish speaker my specialty would be Spanish, not that I am some sort of English wiz. There are many different kinds of language. I’m not sure if I believe that God made us all speak a different language so that we would not build a tower to Heaven, but it’s a nice thought.

Language is always evolving because we are always creating new things. We then have to create new terms to describe our new inventions. The term “catfish”, which describes someone that you meet on the internet who appears different in real life, has started to be used where I live by my friends because of the MTV show “Catfish: The TV Show”.

When I was in middle school I had an AOL account. All the abbreviations that we used in our AIM conversations have now made the transition to popular use. We are constantly creating new language.

I say this because there are very new social media terms that I haven’t exactly kept up on. A lot of the hashtags that my friends use on Twitter (follow me! @Amelia_Power) I have no idea what the abbreviation stands for. Maybe I am not using my imagination. I found this list very informative when it comes to social media terms.

When it comes to social media, getting exposure is everything. Being in on the newest platform and being able to constantly push content from all of your accounts can be a little daunting. I have not been very successful with this. Sometimes I just forget to tweet about my newest blog post. But it is something I am working on to grow my personal brand and I hope to do that with the science of language.

If any of you readers have figured out a way to manage all you social media profiles, please leave a comment about your experience, I would love to hear it and maybe learn from you!



My high school friends and I learning about the science of language in Rome, Italy

Family Connections

In honor of it being Valentine’s Day I thought I would post about something near and dear to my heart: family. Now, my immediate family is very small. It’s just me, my mom and my dad.

Oh!! And of course our dog, Leo.


I love my immediate family, but my extended family is so much bigger than just my mom and my dad. My dad is one of 8 kids and his brothers and sisters all have more than one kid. So I have a lot of cousins…


My dad’s side of the family

Now, I know the standard definition of family is someone who is biologically related to me, but I consider most of my friends family too. I live with them, I eat with them and we share a lot of things that I don’t share with my family. Of course I am not super close with everyone of my sorority sisters, but there are several girls who I really believe were brought to me as “sisters from another mister” or whatever.

ImageI have no idea where I will get a job when I graduate from college. It could be the east coast, west coast or somewhere very far away from my immediate family and my friend family. But keeping in touch with your friends is very important. You never know when a friend might have a great opportunity and you would never know about it unless you are regularly keeping in touch with them.

Ever since I have graduated from high school I have found it harder to keep in touch with my high school friends. We are in many different places and doing really different things so we don’t have much in common anymore. But, I sent a Valentine to my best high school friend who goes to college in South Caroline. Holidays are a great time to send a little note to friends and family and all you have to say is “Thinking about you, hope everything is well” to open up some kind of dialogue.

People are always saying that it is all about who you know when you apply for jobs. But, on the other hand, I think people really underestimate their relationships. People communicate solely through the Internet and social media and they think that is enough for their friends and family to keep up their relationship. This morning I saw someone wish their significant other “Happy Valentine’s Day” on Twitter…

So, in honor of it being Valentine’s Day, take some time to put in some personal attention to your relationships today. You never know when they could help you in the future.



Social Media, the New News Anchor

I feel like my last post was a little serious, so I am going to try to make this one a little more lighthearted. But this is a serious topic and I don’t want to offend anyone, so this is my DISCLAIMER: THE FOLLOWING POST IS ABOUT RELIGION AND CONTAINS MY PERSONAL VIEWS. Thanks.

So, with that out of the way, I was laying in my bed at about 1 a.m. on Monday morning and of course I was checking Twitter. You can read all about my Twitter Do’s and Don’ts in a previous post here. But, as I was scrolling through my news feed, I saw someone had tweeted that the Pope was resigning. 

I brushed this off because obviously this person was wrong, but it did stick with me. I woke up on Monday morning to find that this person was completely right! Pope Benedict is stepping down and he announced it in a minor speech before the Vatican then published a press release stating the Holy Father would be stepping down for health related issues.

This is a big deal. The last pope to step down voluntarily was Celestine V in 1294. The last pope to resign was Gregory XII in 1415 and he did so under pressure to end the Western Schism.


Pope Celestine V


Pope Gregory XII

Obviously a pope stepping down doesn’t happen very often. But what really shocked me was that I found out about it on social media, specifically Twitter. Now, I have my personal and professional Twitter accounts and I found that when I followed news Twitters on my personal account my feed got bogged down with quite a lot of tweets. But this tweet wasn’t even from @cnnbrk which is CNN’s handle for breaking news.

Maybe I am coming late to this realization, but Twitter has completely replaced my need for TV News or newspapers. I mean newspapers are going the way of the dinosaur anyway so I knew that already, but this was the first time that I found out about a major event through Twitter first before anything else.

This realization just serves to reinforce the fact that social media is more important than ever, especially for my generation. I can’t remember the last time I sat down and watched CNN of FoxNews. Hears to hoping that this need for more social media savvy will get me a job when I graduate from college!

Here are some hilarious pope memes…some of them might be a little bit offensive, but my Statistics professor showed us them in class and I thought a few were pretty funny.


Side note: If you haven’t ever watched Game of Thrones you should, it is awesome



If any of you reading have also never seen Star Wars you should go out and watch that immediately as well.

Hope those didn’t super offend anyone and maybe brought a little chuckle to your day. As always feel free to follow me on Twitter @Amelia_Power and I leave you with the following picture….

St. Peter’s getting struck by lightening the day after Pope Benedict announces intention to resign the papacy.

My Twitter Revolution, Top 10 Things I Learned

So as part of a class assignment I had to develop a professional Twitter account. I admit, my personal Twitter is probably not the face I want to present to potential employers.

As a long time Twitter user, I really didn’t know if I would learn anything from our class Twitter assignment. I mainly used Twitter to comment on things that I thought were amusing. I had never really considered using Twitter in a professional setting or actively recruiting people to follow me because it was basically me just communicating with my friends.

1) Retweets and Followers


Actively recruiting people to follow me is the first lesson I learned from our assignment. It’s not just about following friends and people you think are funny, though that is an added bonus.

Getting retweeted is a great way to gain followers, especially if you can get retweeted by someone with a rather large follower base. But also tweeting at people and mentioning them will gain you followers because maybe that account will follow you back.

I also found a great blog that has 50 ways to get more Twitter followers. I will definitely be trying out some of these ideas. And anyone who is interested can follow me on Twitter, my handle is @Amelia_Power.

2) Twitter Appropriate Language


Okay I admit it, I swear. In casual conversation, when I stub my toe on the coffee table. Basically I think I swear as a filler. But swearing on a professional social media account is a big no-no.

It seems like there are reports almost every day about celebrities or corporate Twitter stories gone bad. Sometimes it is just a slip and it was meant for a personal account, but if you have a doubt about what you are putting out into the social media atmosphere, save it as a draft and come back to the tweet later and ask yourself “Should I really tweet this?”

3) News on Twitter


Twitter is a great place to get news. Yeah, the news accounts do tweet a lot but if something big happens you will definitely know about it. And who doesn’t want to be the first to know about things first?

4) Opinions on Twitter


Even though social media, and Twitter especially, seems like a great place to air all of your personal opinions in 140 characters or less, it’s really not. Anyone can take a screen shot of your tweet and keep it for years without you knowing, even after you delete the tweet. It is always better to air on the side of caution when it comes to airing your opinions.

Just look at these celebrities, like Ashton Kutcher, who committed major Twitter gaffs.

5) Twitter Relationships


Twitter is a great place to get access to normally inaccessible people. Celebrities, politicians and corporate Twitters are allowing an unprecedented amount of feedback between regular people and people in power. Just look at this video of celebrities reading tweets about themselves.

Maybe insulting people on social media isn’t a good idea, but it is a valuable tool in developing professional relationships with people you may never have had the chance to.

6) Posting Original Content


Original content is what drives blogs, Twitter and Facebook. Without original content, there would be no tweets to re-tweet and no funny statuses for social media users to “like”. If you are on social media you must be posting some original content or else people have no reason to follow you.

Maybe I’m not the funniest person in the world, but I make the effort to come up with my own jokes. Just because you are posting someone’s content in electronic media does not mean that you cannot get busted for plagiarism.

7) Hashtags


When I first started using Twitter, I had no idea what a hashtag was. But they are actually very useful for following current events and creating buzz about your Twitter account.

Using something called a ‘Twitter Chat’ will also is great for publicizing an issue. This is a great article about how to create a Twitter chat.

8) Be Yourself


If you aren’t representing yourself truthfully on social media, it can come across as forced or awkward. Also if you ever meet anyone you met online in real life there is going to be a big disconnect between your real personality and your virtual self.

This can also make people very angry when they find out that they have been fooled by you.

9) Linking to Other Social Media Sites


Linking your sites together increases site traffic and makes your sites more accessible. Tweeting about a blog post and providing the link is a great way to let more people know about your blog post. Providing LinkedIn information on your Twitter is great for potential professional contacts you might make.

10) Tweet Often and At Peak Times

Researchers say that the ideal number of tweets per day is somewhere between 5-11. If you tweet less than that you are not getting the exposure on Twitter that will gain you more followers. If you are tweeting more than that it can get to be a little much for your followers, like a tweet overload that can backfire.

Of course there are many things that I haven’t discovered about Twitter yet. I am still working on growing my followers on my professional Twitter account. But I will continue to post about my progress! Please follow me on Twitter @Amelia_Power